Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation. Find ways to remove the friction in the experience through innovating your current processes. The post Physical Retail Is Not Dead Yet! appeared first on Bryan Eisenberg & Jeffrey Eisenberg. from https://www.bryaneisenberg.com/physical-retail-is-not-dead-yet/
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Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay ahead of our customers. What do I think is the future of local retail?Could Amazon offer you /ride sharing as part of Amazon Prime? Is the battle for brands over private labels really a big issue? I chat about this and more with Tyler Kern on today’s MarketScale podcast. (function(p,l,a,y,e,r,s){if(p[y]) return;if(p[e]) return p[e]();s=l.createElement(a);l.head.appendChild((s.async=p[y]=true,s.src=r,s))}(window,document,'script','__btL','__btR','https://player.backtracks.fm/embedder.js'))A short interview by InRiverI had the privilege to sit down with the wonderful content team at InRiver to discuss revenue blind spots and my upcoming keynote at the InRiver PimPoint Summit on the 4th of April in Malmo Sweden, The post Does it Payless to pay less? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. from https://www.bryaneisenberg.com/does-it-payless-to-pay-less/
Woop woop! Finally after about 2 years of wanting to do income reports and having an empty hidden category for this on my blog (how’s that for some serious procrastination!). I have pulled my finger out and finally got it done! Strange thing is, as im writing this blog post and report it is strangely …
Income Report – January 2019 – Let’s Get This Started! Read More » source http://firststopim.com/income-updates/income-report-january-2019-lets-get-this-started/ from https://firststopimhq.blogspot.com/2019/02/income-report-january-2019-lets-get.html Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. The executives guess 64%. When the researchers conducted the survey of the employees, the actual number was a sadly, only 2%.
It is vital for an organization to align their values and beliefs into an internal narrative that can be shared through the power of storytelling. When we left our agency almost a decade ago this is what we discovered was the trait that almost all of our past successful clients and students had continued to leverage in their careers. They mastered the ability to tell the story of their customer’s journey though their customers eyes in a way that made it empathetic and relevant for the whole organization. Today we lead workshops helping teams get in alignment. P.S. I had an opportunity to jump on a call with my friend Chris Brogan recently. During the conversation I made some bold predictions, I wonder what you think of them. The post Every Action is an Expression of Belief appeared first on Bryan Eisenberg & Jeffrey Eisenberg. from https://www.bryaneisenberg.com/every-action-is-an-expression-of-belief/ You can read this sentence. The sentence is short, it uses simple words, and the subject is toward the beginning. These three components make any sentence extremely easy to read. I know this is a simple example, and I don’t mean to insult your intelligence. But here’s the deal: Readability is essential to writing clear, concise, and compelling content. Your content can wax poetic. You can write complex, long sentences. You can even write long-form pieces to tell a captivating story. But if your content is confusing, complex, or long-winded, you’re missing the point. Writing online is not like writing in your journal. You’re writing for a public audience—not yourself. As a copywriter, your goal isn’t to woo readers with your mastery of the English language. Your goal is drive results with your words. Said another way, your words must compel your target audience to take a specific action. To capture the attention of your audience, you must write readable content. Content your target audience can easily understand. What this means for you and your business can be completely different from someone else. What readability means for the healthcare industry versus content marketing can vary widely because the target audiences are different. For the sake of this post, let’s assume you’re writing for the average adult. The average adult in the United States reads at the 9th-grade level. In this example, your writing must be readable by someone in the 9th-grade—not a graduate student. To save your copy from the curse of knowledge, there are four practical ways you can may your content readable. Here are they are. #1. Use simple wordsBig words have two big problems:
If you’re writing for the general public, then your words shouldn’t exceed the 9th-grade level. If they do, then you run the risk of losing your readers attention. Besides, most people don’t want to read what you write online. People read online much like animals’ forage for food. They’re hungry and in search for something to eat. The key to satisfying your readers is to use simple words. What makes a word “simple” depends upon the context. But here are three guiding principles:
By using simple words, your copy will be easy-to-understand. #2. Begin sentences with subjectsGrab your readers attention with right-branching sentences. These magical sentences are easy to read, minimize passivity, and they fuel your writing with action. To write a right-branching sentence, you need to describe your main subject first and then modify it afterward with additional information. Jordan Loftis, a ghostwriter and the former marketing automation lead at CoSchedule, suggests placing the subject and verb as close together as possible to create more movement in your writing. To see what I’m talking about, here are several right-branching sentence examples from Roy Peter Clark’s Writing Tools:
#3. Write to be scannedFocus on your readers by making your copy easy to scan. People frequently read online in an F-shaped pattern. They scan the page horizontally from left-to-right, and then they scan the left side of the page in a downward vertical movement. Here’s a visual illustration to show you what I mean: Help your readers by accommodating to their reading habits. Here are some easy ways how:
The key to writing scannable content is to use short sentences. In this post, my average sentence length is 9.7 words. Some people recommend 20-25 words per sentence. I don’t have a hard rule I follow. Honestly, I just eye the format to see if my sentences are short. If I see a long sentence, then I make it shorter. As you write, be sure to format your content with your readers in mind. Writing readable contentReadability is about focusing on your readers. Your goal as a copywriter is to connect with your audience and move them to action. The best way you can accomplish both of these goals is to write readable content. These tips will help you to get started. Apply these lessons. See what resonates with your readers. Observe your results. If you’re like me, you’ll need to continually revisit these lessons and improve upon. Happy writing! The post Write Like Your Readers Are The Laziest People on Earth appeared first on Copybot. from https://thecopybot.com/readability/ I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. from https://www.bryaneisenberg.com/can-you-improve-2019-looking-back-at-2018-data/ Writing for the web is different from writing for newspapers, magazines, or books. The difference is not in the words you write. But in the way people read, which makes all the difference in the world. When it comes to reading online, most people will not read what you write word-for-word. They will scan your post in search of what they are looking for. If you don’t satisfy their appetite—quickly—then they’ll move on. For bloggers, this means that you cannot be like an abstract artist who splashes paint on a canvas in the hope of creating something compelling. There is an art and science to using words to communicate, engage, and persuade readers online. What follows are nine tips to writing a blog post people will actually read. Use these principals as proverbial bumper pads for your writing to help you stay on course and hit your goal. Click here to read the rest of the post at Stillhouse Marketing. The post 9 Tips on Writing a Blog Post People Will Actually Read appeared first on Copybot. from https://thecopybot.com/writing-a-blog-post/
Making ebooks sucks! Personally, I hate it! No matter what I’ve done in the past, they always seem to look crap and if you want to make it look amazing you have to find, hire and hope that the $100’s you spend actually give you something that looks half decent. And that’s per ebook! Which […]
source http://firststopim.com/review-discount-bonus/designrr-review-lifetime-discount-sexy-ebook-design-made-easy/ from https://firststopimhq.blogspot.com/2018/11/designrr-review-lifetime-discount-sexy.html
Instant Social Profits (Ewwwwww!!!) What a terrible name, and in fact the sales page isn’t much better… lot’s of hype, income proof screenshots and overall IM BS! BUT! Stick around as once you go past all of that it DOES get better! What Is Instant Social Profits? So let’s dive straight in, you may already […]
source http://firststopim.com/review-discount-bonus/instant-social-profits-2-0-review-bonus-build-profitable-fb-groups/ from https://firststopimhq.blogspot.com/2018/10/instant-social-profits-20-review-bonus.html Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. Here is an example: Jeffrey and I are wrapping up a new keynote/workshop for 2019 titled, Revenue Blind Spots: Increase Your Sales with the Persuasive Momentum Framework. We are looking for two associations to deliver this keynote at in 2019. If you know an association that would benefit from this message please connect us. Smart leaders like you instinctively know they have a blind spot and the miracle of breakthrough is usually hiding in the center of it. Systems and processes that were once true and reliable no longer serve you. Don’t feel bad. If there was any way you could see your blind spot they wouldn’t call it a blind spot. Every company has blind spots. Blind spots are the disconnect between customers’ expectation and their actual experience. Are brains are designed to create these blind spots to handle all the information coming at us. In today’s world of increasing velocity of messaging and data we need solutions to recover these Revenue Blind Spots that cost companies between 20-60% of their revenue. Everyone knows what it feels like to make changes that make customers happier and increase sales. The challenge for companies is to pinpoint how to connect with customers. How to position their products and services in ways that sustain engagement. Most companies don’t have an awareness problem. Their challenge is sales conversion. They attract potential customers, but fail to identify obstacles in the funnel. They also fail to motivate customers, in the proper context, to propel customers through the customer journey. This has only become more challenging as consumers and companies move between channels – offline to online and back. Customers expect seamless and consistent positioning, messaging and engagement. Companies struggle to provide this at any individual stage, much less through the entire lifecycle of a customer. The Eisenbergs provide keynotes, workshops and consulting that help reveal the blind spots and how to fix them. The Persuasive Momentum Framework anticipates then provides solutions for those blind spots. The Framework provides action plans for products, positioning, sales copy, promotion, content, user interface, testing and measurement. Teams use these action plans, innovating customer experiences to increase sales. Frameworks are also easier to implement than finding superstar talent.
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