Good enough is no longer good enough. Those are the words I now live by as a B2B marketing and sales leader. To truly stand out in today’s marketplace your messaging needs to be brilliant, your communications and content need to be remarkable, and your sales reps need to be memorable. Maintaining a competitive edge means you not only need to find your why (thank you Simon Sinek!), it means you need to find your wow. May I have your attention?Getting attention is hard. Keeping that attention is even harder. Forget the goldfish analogy, the simple truth is that the Internet has taught people how to avoid unwanted interruptions and to quickly self-select which content and messages they choose to engage with. Looks like an advertisement? No thanks. Smells a bit salesy? Next please. A spray-and-pray templated email? Oh please. Now wait, this one looks interesting, and what’s with that crazy hat she’s wearing? Okay, I gotta check this one out. The most reliable way to stand out and get the attention you deserve is with content and messaging that holds the promise of delivering a “wow” moment for your audience. The type of content that turns a simple message or idea into a remarkable and memorable story that sparks an emotional response. Like Game of Thrones or Westworld, but on a slightly smaller scale. And the fact of that matter is, every message you want to deliver as an individual, or as a business, has a remarkable story hidden inside just waiting to burst out. You just need to put your message, content and delivery method through a different lens to find your wow. This Guy Replaced his Cover Letter with a Rap Video. Wow.This story is a perfect example of finding your wow. Chase Zreet is a copywriter that wanted to land a job with the agency responsible for Sprite’s creative. The traditional approach would have been to submit a resume with a cover letter, but let’s be honest, there’s no wow in that. He could step it up a notch and maybe do a video-based cover letter to let his personality, character and passion show through. Seems likely that this would help him stand out, but would it really wow? Then it dawns on him: tell his story through a ridiculous (and very cleverly written) rap video. Wow. Just watch and judge for yourself whether he found the wow in his cover letter. And yes, he landed the job. Wow, Did You Just Write my Name in the Clouds?During the holiday season, my team is always looking for a clever way to stand out from all those predictable “Season’s Greetings” holiday cards. We try to find the wow in the way we wish our customers a happy holiday. The safe and predictable route is a signed card or a templated email. Not so wow. You can send out a holiday video with your team wishing everyone a season’s greetings – a little more personal and authentic. But what about showing them how much you care by writing their name in the clouds, spray-painting their name on your office walls, and ringing an appreciation bell just for them? Watch for yourself to see if this campaign was wow-worthy (tip: for the full experience, create a personalized version for yourself by entering your own name and email address in the “re-gifting” form…it’s a special moment when you see yourself in the story). The responses we got from people were incredible, from “OMG this is the greatest email I’ve ever received” to “I heart you, thank you for putting a smile on my face, happy holidays!”. Responses like these made me truly appreciate the power of wow. And yes, this “brand” campaign became one of our top 3 pipeline influencers of the year. How I Wowed to Win an AwardMarketo was running a contest to identify the top 50 “fearless marketers.” To be considered, you had to share a 60-second video on social media explaining why you deserve this recognition. I watched a number of the submissions online and there were lots of incredible stories, but none of them really seemed to stand out. Partly inspired by Chase Zreet’s rap video, I decided to go a different route and create a short “music video” with original lyrics to the tune of Imagine Dragon’s “Whatever it Takes” (luckily, this song had been in my head and it was a natural message for being fearless). And to be clear, I can NOT sing, but I do know the basics of video recording and editing in iMovie. My gut told me that this approach would stand out for people, hopefully make them laugh, and maybe even deliver a wow-worthy moment. Here’s the full post with the video if you’d like to watch. I like to think that I found the wowin my fearless marketer submission. Thankfully, Marketo agreed and I made the list, despite saying very little about why I am actually fearless. The power of wow unleashed! Find Your Wow in the Sales PitchAdmittedly, marketers have an unfair advantage. We’re often immersed in creative projects that force us to think about these types of experiences, and sometimes we have discretionary budget to use. But neither of those things are pre-requisites to be able to find your wow. Take my friend Morgan Gillespie from Terminus, a Sales Development Rep who spends her days reaching out to prospective customers to engage them in conversations. She doesn’t view her role as “selling”, she’s all about connecting in a meaningful way and helping people understand how her company’s ABM technology can help them solve real problems. That’s her why, but how does she unlock the wow in her message? She does it with hyper-personalized GoVideo messages that infuse the right mix of authenticity, personality, humour and humanity.
Yes, her videos are educational and get the core message across (“based on what you do, I think we can help you with x, y and z”), but the wow-factor comes from her unexpected delivery style (video message) and the way she connects in a more personal and empathetic way. She’s done more than 3,000 of these custom videos and her results are off the charts. She recently recorded a podcast to talk about her approach, or you can check out the story of her entire team’s use of wow-worthy videos to accelerate sales. How Do I Find My Own Wow?Everyone’s wow is unique to their personality, their approach, and/or their company’s brand identity. But what I can say is that you need to be willing to put yourself out there, to take risks, and to be intentionally different from those who are vying for the same eyeballs. Using text, templates and inside-out language (telling them what you want to say, rather than what they need to hear) are surefire ways to blend into the crowd and leave your audience less-than-impressed. Try video, audio, music and imagery to bring your story and personality to life. Make your audience the hero, rather than yourself (remember—they are the hero and you are the guide), and try making them laugh or feel genuinely appreciated. Get creative, take cues from pop culture, and above all else, be human! Whether you’re a marketer working on that next campaign, a sales rep trying to find that next deal, a CEO trying to build an engaging company culture, or a finance professional trying to get your employees to get those expense reports right for once—remember that good enough is no longer good enough. If you want to stand out, be heard and inspire those around you, find your wow to deliver a truly memorable message that will make them take notice. This article originally appeared on LinkedIn. The post Find Your Wow—Or Risk Being Ignored appeared first on Vidyard. from http://www.vidyard.com/blog/find-your-wow/
0 Comments
Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals, “they all suck.” “Well, not all of them,” he concedes. “Some are fine. But the majority of the time, the pitches I get from you guys are downright awful.” Ouch! What’s a savvy PR person to do? The truth is, Kendall is right to give comms people a little tough love. Journalists are busy people and they’re sick of reading through copy-and-pasted messages or emails that have been blasted to hundreds of others. They don’t have time to read through all the links you just sent them on the off chance that it might result in an interesting article or drive traffic to their website. You need to give them a compelling reason why your story would add value to their publication, otherwise, they’re going to lose interest—fast, and you’re done The good news is, I’d like to share my secret hack with you, and I can guarantee that it will help you “unsuck” your pitches. Welcome to video pitching. Take your pitches from zero to hero with videoVideo pitching cures what so often ails the kinds of generic and impersonal messages that journalists like Kendall are so tired of getting. By nature, video is attention-grabbing and personal. In fact, when I first gave video pitching a trial run, my pitches received nearly 50% higher engagement than my text-based attempts Not only will you leave an impression, but allowing a reporter to “meet” you over video can open up opportunities for an ongoing relationship down the line. (Speaking of leaving an impression, I may have given P.J. Bednarski, former Editor of Online Video Daily and VidBlog, a bit of a shock when he received one of my first video pitches. You can read all about it in my how-to post on video pitching.) That’s not to say that video pitching alone is a catch-all. Just because you’re able to capture someone’s attention with video doesn’t mean you’re off the hook when it comes to adding value to their day. Your pitch should still demonstrate that you’ve done your research on the publication and show how your piece would be of interest to their audience (or open them up to new readership). Combine thoughtful outreach with the power of video and wait for the editors’ responses to come rolling in. How to craft a great video pitchIf you’re convinced that it’s time to give video pitching a shot—great! I have some tips and best practices that I’ve learned over the past year of experimenting with video pitching that I’m happy to share with you. (Psst, if you don’t already have a screen-recording tool, now’s the time to download one. I love my company’s free Chrome extension, Vidyard GoVideo, for this!) 1. Do your homeworkEach video pitch should be custom-tailored to its recipient, so be sure to do your due diligence. What types of articles does the publication you’re pitching to typically publish? What makes your idea a good fit? Why will their audience be interested? 2. Skip the script
You want to your pitch to engage your audience, but you don’t want to sound forced. I would recommend jotting down a few points ahead of time so you’re sure to hit on your key ideas, but otherwise, don’t plan what you’re going to say. Your message will seem that much more personal and genuine if it’s unrehearsed. If a fire truck drives by in the middle of your video, add a little joke in there like I did below. You’re real, and life around you is too. 3. Keep it concise
I always aim for 30 seconds max, but I also always tend to go over! 30 seconds seems like it would be short enough to hold the attention of a busy reporter, but long enough to show how you would add value to their publication. If they want more, they’ll ask for it. 4. If at first you don’t succeed…try again!
You might feel a little awkward on camera at first and that’s perfectly normal. Give yourself a few no-pressure trial runs to experiment and I guarantee you’ll loosen up. When I first started video-pitching, I’d take 5-10 (sometimes more…) videos before I was happy with the final result. Today, I do it all in one shot. That’s great in theory but what about in practice? I’ve rounded up a series of examples from past pitches I’ve done that you can use as inspiration. Check them out below: 1. Pitching a speakerMy first example comes from when I pitched our CEO for a big speaking engagement. And I didn’t hold back on this one—I went right to the CEO and co-founder of VentureBeat, Matt Marshall. For a guy who must get pitched ALL the time, he sure got back to me pretty quickly with a note that he loved my personalized video, too, followed by an intro to his speaker lead. 2. Making introductions to fellow panelistsIn this next instance, I was about to go speak on a panel for Young Women in Business, and I didn’t know any of my fellow panelists. I don’t know about you, but I always find it awkward walking onto a stage without having any idea who else is up there with me. I made this video to say hello to them and break the ice in advance. It was received with very warm responses! In this subsequent example, I tried pitching the Twitter and LinkedIn universes on a recent product update, just to see what would happen. What happened, you might ask? Well, 6 favs, and 1 RT, that’s what. I think video is a great way to engage on big announcement days and I’ll definitely be using this tactic in the future!
3. Responding to a reporter requestReporter requests have always been an area of struggle for me, but when I add video pitches to my replies, my odds go up two-fold. In this example, Ashley wrote me back right away, offered me the spot, and ended up publishing my opinions in this piece and gave me a complete author profile too. I’ve used video-pitching ever since! 4. Connecting with conference attendeesIn this following instance, I wanted everyone to know that I was heading to the Unbounce Call to Action Conference—including a number of reporters who had pinged me that they’d be on site. I made this video and pushed it all across my Twitter and LinkedIn. I had a ton of engagement: 4RTs, a load of comments, and 15 Favs! In addition, people who I had never seen or met before came up to me at the event and told me that they had watched my “video.” Woohoo!
In fact, my first video was so successful, that I decided to do a few follow-up videos from the Call to Action conference, too. I’ve included one below:
5. Follow-up messages and building rapportHave you already pitched a reporter? In this next example, the reporter wrote back, requesting more information on the pitch. I decided to make them a video to let them know that I was on it while also introducing myself to them. Video is a great way to build common ground and tighten up a relationship. Bonus: (Another) speaking engagement pitchI know I already gave an example of pitching a speaker, but this one was too good not to share! In this final example, I was pitching our CEO, Michael Litt, to speak at an upcoming, high-end tech conference called Fortune Brainstorm Tech. Given that Adam Lashinsky probably receives hundreds of emails per day, I didn’t expect a reply. Video clearly worked though; I was happy to see his response shortly after. He even introduced me to his colleague, Marlene, to pick up the conversation. I hope this post has been helpful and that you’re excited to experiment with video pitching. Let me know how it goes in the comments below—I would love to hear how people respond to you when they find a video pitch in their inbox! Connect with me on Twitter @SandyCanvas. This piece originally appeared on SpinSucks. The post Video Pitching: Making Media Relations Human Again appeared first on Vidyard. from http://www.vidyard.com/blog/video-pitching/
Convertri isn’t for everyone! YIKES that’s a bad statement to make when your reading or writing a review post. Thing is though i want to be honest with you… it’s not. I’m going to break down this convertri review post into a few different sections so you can skim read through to see if this is […]
source http://firststopim.com/review-discount-bonus/convertri-review-exclusive-discount-save-600-and-special-bonus/ from https://firststopimhq.blogspot.com/2018/05/convertri-review-exclusive-discount.html “Nobody cares about your email,” David Dulany, Founder & CEO of Tenbound says. People are so overwhelmed by the sheer amount of communications they receive on a daily basis that generic, blast sends just aren’t going to cut it anymore. His solution? Hyper-targeted prospecting. The idea of hyper-targeted prospecting is simple: carefully select your target accounts and then create relevant, personal outreach tailored precisely to them. It’s a dramatic shift from the kind of mass, irrelevant messaging that consumers are so tired of getting. David compares this approach to fishing with a spear instead of casting a wide net. (Note: do not actually attempt to spear your prospects.) Want to try out hyper-targeted prospecting for yourself? Here’s how:1. Compile your list of key accounts“In most B2B environments, especially most companies selling to enterprise customers, we know who the customers are, we know who the prospects are, we have the leads already,” says Matt Heinz, President of Heinz Marketing. Chances are, even if you don’t already have a list of companies who would benefit from your solution, you have an idea of your ideal customer. The first, and arguably most important, step in hyper-targeted prospecting is doing your research and creating a shortlist of key accounts who would be the best possible fit for your solution: think in terms of company size, industry, and challenges they might be facing that your product can solve. 2. Narrow your outreach to a single personaOnce you’ve compiled your list, it’s time to pare it down even further—this is hyper-targeted prospecting, after all. Look into the companies on your shortlist and determine which persona would be most interested in the challenges your solution can solve. Definitely think about decision-makers, but also consider who would see the most impact from using your solution day-to-day. Even if they don’t own the budget they may be able to champion your product to their management. 3. Target your messaging precisely to that personHere’s your opportunity to add value—or as comedian Steve Martin once put it, “be so good they can’t ignore you.” Even though he was offering career advice, I think his words apply to salespeople: if you’re truly providing something of high value to your customer, they won’t be able to ignore your outreach. On a more practical level, this means putting yourself in your customer’s shoes. What are their pain points? How will your solution help? What kind of communication would you like to receive if you were in their position? There you have it: three steps to getting started with hyper-targeted prospecting. We hope this article has been helpful and inspired you to take a ‘spear-fishing’ approach to your prospecting efforts. Interested in hearing about how David Dulany used hyper-targeted prospecting to crack into his key accounts? Check out his webinar below! We’re curious to know—are you already using hyper-targeted prospecting (or a similar approach)? Excited to get started? Share your experiences in the comments! The post Hyper-Targeted Prospecting: <br> Be So Good They Can’t Ignore You appeared first on Vidyard. from http://www.vidyard.com/blog/hyper-targeted-prospecting/ Reading is the best thing I’ve done to help me progress professionally. From working as a retail store manager and in a call center, to working as a senior marketing manager for one of the world’s largest publishing companies to a senior content marketer for an online and mobile giving provider, reading has been the most influential catalyst in my professional development. But trying to read more books can be frustrating. Work. Family. Demands. Lack of time. BIG books. If you’re feeling overwhelmed, you’re not alone. Like most professionals and students, you have a list of books you want to read the length of your arm. A list of books you’d like to finish by the end of this year. Here’s the deal: You can read more books without learning how to speed read. In this post, I’m going to show you how to read more books in less time. We’re going to cover the following topics:
Alright, happy reading!
What is the average reading speed?Based on a speed-reading survey by Staples, the average adult reading speed is 300 words per minute (wpm). In this study, the team also observed these different reading speeds based on someone’s level of education:
I understand these numbers may feel vague to you, so let’s take a look at the length of some books to help you see how fast you can read a book. For starters, the average count for a page in a book is 250–300 depending upon its trim size, margins, and font size. If you read 300 words per minute, then you will able to read one page in 49–60 seconds. These numbers may encourage or discourage you but hang tight. Help is on the way. How do I test my reading speed?“How fast can I read?” After seeing the average reading speeds above, you’d probably like to know how fast you can read. Well, if you have a few minutes, here are 4-steps you can take to test your reading speed: Step 1: Set a timerFor this exercise, you’re going to read for one minute. Before you start, set a timer for 1 minute on your phone, watch, or online. It doesn’t matter what you use as long as you’re ready to time your reading. Step 2: Pick a regular bookFor this test, you don’t want to read a dictionary or a book with small font and margins. You want to pick a book you usually read. This way your reading test will be as accurate as possible. Step 3: Read, read, and readAlright, now it’s time to read! Hit the start button on your timer and read until the time expires. As you read, keep these three tips in mind:
If you follow these three-pointers, then you won’t throw off the results of your test. Step 4: Stop and countIt’s team to test your results. Here are the four steps you’ll need to take to figure out how fast you can read:
Let me show you how! #1. Count the number of words per line for four linesIn this example, I’m reading Real Artists Don’t Starve by Jeff Goins. On this page, there are 44 words in the first four lines. #2. Divide this number by 4Alright, 44 words divided by 4 equals 11 words per line.
If you come up with an uneven number, then round up or down to the closest number. As a way of example, you would round up 12.6 to 13, or you would round down 12.4 to 12. #3. Count the number of lines you read during your 1-minute testIn this test, let’s say I read 44 lines in one minute. #4. Multiply the number from step 2 by the number in step 4 to get your average reading speed per minuteOkay, so I read 44 lines in one minute, and the average words per line are 11, so this means I read 484 words. 44 lines x 11 words per line = 484 How many words do you read per minute? Depending on how much time you have, it’s best to take the test above 3–5 times and average your results from every test. This will give you a pretty good idea of your reading speed. Not happy with your reading speed? Don’t worry if your reading speed doesn’t compare well to the averages shared above. Learning how to read faster is not about where you start. It’s about where you’re going. And you can significantly increase your reading speed at any age. Now that you know your reading speed, let’s take a look at how long it will take you to read average book lengths. To figure out how long it will take to read a book that is 100, 200, or 300 pages long, let’s assume the average word count per page is 250–300 and that your reading speed is 300 words per minute. How long does it take to read 100 pages?If the average page has 250–300 words, then the word count for a 100-page book totals 25,000–30,000. By reading 300 words per minute, it will take you 83–100 minutes to read this book. How long does it take to read 200 pages?At 200 pages, the total word count for this book equals 50,000–60,000. If you read 300 words per minute, then it will take you 166–200 minutes to read this book. How long does it take to read 300 pages?If the book you want to read is 300 pages, then the word count for this book is between 75,000–90,000. If you read 300 words per minute, then it will take you 250–300 minutes to read this book. Hate doing math? Or don’t have time to run the numbers? Join the club. To help you see how long it will take to read some of the most popular books, NPR’s Fresh Air created this nifty infographic: Is the book you need to read not in the list above? To find out how long it will take you to read whatever book is on your list, check out How Long to Read. On this site, you can search over 12 million books to see how long it will take you to read if your average reading speed is 300 words per minute. Recently, I read The Stand by Stephen King, so I was curious to learn how long it should have taken me to read it. I read the complete and uncut version, which comes in at a whopping—yet enjoyable—1,439 pages. Honestly, I don’t remember how long it took me to read this book. I read it at night before going to bed, read several hundred pages, took a break, and picked it back up a few months later to finish. Based on How Long to Read, it should have taken me at least 17 hours: Since I read this at night to relax, I imagine it took me every bit of 17 hours to complete. Ready to read? Start hereTo help you read non-fiction books faster, you’ll need to know the pattern that most of them follow. Understanding this pattern ahead of time will help you read faster and retain what you read. Here’s the format most non-fiction books follow: #1. Introduction of the chapterThe introduction of a chapter will provide you with the point an author is trying to make. In the introduction, an author’s goal is to entice you to read the rest of the chapter. To do this, they’re going to talk about their thesis—the point they want to make—in such a compelling way that you’ll be interested in moving on. You can also expedite this step by reading the last paragraph of the introductory remarks. Looking again at Real Artists Don’t Starve by Jeff Goins, you can see the message he wants to convey in the last paragraph of his introduction: #2. SectionsAfter the introduction and before the conclusion, the individual chapters are broken down into multiple sub-sections. In the image above, you can see the title of one sub-section: The Rule of Ownership. In the first sentence or toward the beginning of each section, the author will share the point he or she wants to make. Within each section, the individual paragraphs will provide supporting information and illustrations to prove their point. For most non-fiction books, you can read the first paragraph and last paragraph to learn the point of the sub-section you’re reading. #3. ConclusionWhen I preached on occasions for a local church I once served, a standard principle I learned in public communications was to tell people what you’re going to say, tell them, and then tell them what you told them. The same principle is a good one to follow for non-fiction books, too. The concluding remarks of a chapter should reiterate the author’s main point from the introduction. If the conclusion is written well, then the author will not present new ideas. But they will share a cliffhanger to entice you to turn the page to the next chapter. Now that you know how the average non-fiction book is laid out, you are ready to move forward with learning how to increase your reading speed. 4 steps to reading a 240-page book in two hoursThere will be times when you need to read a book quickly. Whether you’re cramming for a presentation, preparing for an exam, or writing a research paper or blog post, you’ll need to know how to devour a book as quickly as possible. To learn how to read a 240-page book, let’s imagine you’re reading Real Artists Don’t Starve by Jeff Goins (no surprises here, right?). #1. Read the book descriptionWell written book descriptions will tell you in a few hundred words or less what the book is about, the benefits you’ll receive, and a cliffhanger to compel you to purchase the book. Here’s the description of Real Artists Don’t Starve:
You’ll be well on your way to understanding how you’ll benefit from Jeff’s book after reading this description. #2. Determine your reading goalFrom what you know about the book from the description, what do you need to learn? What is the purpose of the book? What benefits do you expect you receive? In How to Read a Book, author Mortimer Adler identifies four-levels of reading:
Based on your reading goals, will you need to take a superficial approach and get the high-level ideas? Or do you need to mine the depths of the book you’re reading by unearthing everything you can? I highly recommend How to Read a Book, but, if you don’t have the time to read this classic, then check out this post from Brian Clark on Copyblogger: How to Read. Brian shares everything with you that you’ll need to know. Before moving forward, determine your reading goal. #3. Skim the table of contentsHow is the book broken down? Did the author provide different sections? Are there loosely tied together chapters? Is there an introduction, acknowledgments, and epilogue? After reading the table of contents, select the chapters you need to read to accomplish your goal. But keep this mind: What you need to read may change after you start reading. So, be open to reading different or additional chapters. #4. Break the chapters down into time blocksWhen you give yourself two hours to read a book, you have to pace yourself. In other words, you have to set a limit on how long you’ll spend reading each chapter. For the sake of this exercise, say you read 300 words per minute. Now, how many pages does the chapter you need to read have? Based on the numbers above, if it’s 20 pages or less, then you’ll be able to finish it in the time you have. For Real Artists Don’t Starve, there are twelve chapters you can read (not including the epilogue). This means you will have 10 minutes at most to read every chapter. If you’re pressed for time and choose to read every chapter, then you may need to only read the introduction and conclusion, and then read the first and last sentence of every paragraph. This will help you to grasp the main point the author is trying to make. For the record, when I use this approach, I’m typically pressed for time or attempting to read a wide variety of books for something I’m writing. But more on this in a minute. Why pace your reading?Setting your pace is essential to reading a book in two hours or less. If you don’t pace yourself, then you’ll end up sending 1 hour and 45 minutes absorbing a few chapters but blaze through the rest of the book. The result: An imbalance understanding of the book. Pacing yourself eliminates this problem. Why? It allows you to give the essential topics equal attention. More importantly, when you spend less time on scannable books, you have more time to crawl through the heavier ones. When not to read this wayThis method is not intended for every book. Use this only when you need to read something quickly. Many books you read require a slow, careful reading—not a high-level overview. These are classics like War and Peace, contemporary novels, or religious texts like the Bible. However, many contemporary business books are heavy on ideas and light on content. This doesn’t mean these books lack depth—far from it. What I’m saying is that these books have been written in such a way to convey an idea in a clear, concise, and compelling way, as are many of the five usability books every web writer must read, except for Morville and Rosenfeld’s. Your turnI’ll repeat it: You don’t want to read every book this way. In the words of Francis Bacon, “Some books are to be tasted, others to be swallowed, and some few to be chewed and digested.” Whenever you approach a new book, determine your reading goals ahead of time. Then plan your reading accordingly. This way you can comprehend more in less time. And stockpile in your brain only the essential and vital ideas. What do you think about chapter pacing? Do you have any speed reading tips you can share? Drop a line in the comments below! The post How to Speed Read a 240-Page Book in 2 Hours appeared first on The Copybot. from http://thecopybot.com/read-book-two-hours/ Want to get started with video selling but not sure where to begin? Look no further than our video selling examples! Video selling is exploding right now. In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018, just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. And the results don’t lie—just look at Lauren Wadsworth, an SDR at Dynamic Signal whose “experiment” with video selling allowed her to book 5x more meetings and increase her meeting-to-opportunity conversion rate 200%. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate. If you haven’t had a chance to add video to your sales strategy yet (or are just looking for some inspo for your own cadence) here’s how top salespeople are using video to crush their quotas—along with their top tips and best practices for you to emulate. Let’s dive into the video selling examples:Name: Florin Tatulea
|